MultiMedia Intelligence,insights on the markets and technologies for monetizing digital content.

There’s No Such Thing as GREEN Technologies– Just Good Business: Economic, Technological, and Political Influences in “Green” Thinking

SCOTTSDALE, Ariz., November, 23, 2009 – MMI’s Research There’s No Such Thing as GREEN Technologies– Just Good Business: Economic, Technological, and Political Influences in “Green” Thinking. Looks at the markets from the past, present and future. MMI see's the world changing before our eyes every day. We have a great debate that is no longer a debate, it’s an edict but why? Green is the future, but at what cost? Ever since the collapse of Lehman Brothers in September of 2008 things keep getting worse. There are several ways to look at this. One, we are driven by greed, corruption and self interest. Two, we have no control over the economy and it runs itself. Or three, we are in a new world that is driven by fear & emotion no longer does logic apply, nor the fundamentals or common senses. Our economy is no longer tempered by a simple thing called time. Its reactions to events, rumors, half truths, lies, and in some cases solid facts are transmitted around the world in minutes not days. All this is possible because of a great ability that is so perfectly man made. Connectivity is pretty much ubiquitous and means time and distance have become more efficient and that is what GREEN truly is. For More Information or To Purchase.

Think Narrow, Win Large: Advertising, Analytics, and Applications in Digital Signage

SCOTTSDALE, Ariz., June, 25 2009, — MultiMedia Intelligence has been dissecting the global financial recession that began officially in December of 2007, and then escalated the second half of 2008. MMI saw how Q4 2008 adversely affected the digital signage industry. The money that advertisers had been willing to spend on digital signage had been growing roughly 20% annually in the years 2003-2008. Then Sub-Prime, Oil Prices, Banking, etc hit. While it is impossible to anticipate when global financial markets will turn around, it can be definitely said that ad revenues in 2009 most likely will not match the ad revenues generated from digital signage in 2008. For more information or to purchase please click here.

DRM + Multiplatform + Interoperable = Revenue

SCOTTSDALE, Ariz., March 11, 2009 - Multiplatform and Interoperable DRM will represent over 8% WW of pay TV subscribers participating in a multiplatform offers by 2012. Yet in many respects currently it still remains a goal rather than current practice. However time and the natural progression of these services on multiplatforms will start to solidify into an ecosystem capable of supporting and justifying a multifaceted but cohesive offer. For the immediate future smaller scale multiplatform initiatives will remain fragmented with third parties providing the platform, DRM or both.

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A Room Full of Strangers Visit the IP Connected Home

SCOTTSDALE, Ariz., February 3, 2009, —Consumer electronics devices manufacturers and CE industry pundits have long predicted a truly interconnected IP home. MultiMedia Intelligence isn’t the only company looking for true convergence; it exists but hard to fine. But there has always been some type of problem. The lack of a healthy ecosystem has always been a requisite for this to happen, until now. The ingredients for the IP connected home include the availability of IP content aggregators, streaming video codecs, centralized network connectivity, and reliable wireless protocols. MultiMedia Intelligence believes that the necessary technology platforms are in place now and forecasts 244.5 million IP-Connected devices will be shipped in 2013.

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Network Digital Signage Will Save the Big Three as well as the Super Bowl

SCOTTSDALE, Ariz., December 15, 2008—GM, Ford and Chrysler are feeling the pain of this economy, but not as badly as advertisers. In 2008, GM alone had a greater than $ 2B budget for marketing and advertisement. When Q3 2008 was over, most of that budget was pulled. That means plans for those multimillion dollar ads for the Super Bowl in February will be cut back or gone completly. This is impacting all advertisers that spend big money. It’s all about ROI. This is proven by Digital Signage being able to moderate the health of each display, schedule content and advertisements, allow for single-point remote management of a network, and provide proof of play according to recent research conducted by MultiMedia Intelligence.