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Whitepaper: Mobile Content Platforms- Hidden Costs and the 3 Buckets of Revenue Leakage Print E-mail

A mobile content enablement platform is the software and systems necessary to sell and deliver content to a handset over an operator network. This whitepaper discusses mobile content, the mobile content delivery ecosystem, and places where revenue losses can occur.


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The ability to provide customers with premium content beyond voice has proven to be a godsend for mobile operators. Yet while the revenue streams from premium mobile content are inviting, the delivery of content is not without challenges. Content delivery is about making sure the right product is delivered for the right device, managing the access rights, and ensuring the product is usable by the customer. The complexities, if not handled properly, can dramatically cut into profitability. In this whitepaper, Multimedia Intelligence discusses mobile content, the mobile content delivery ecosystem, and places where revenue losses can occur.

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MultiMedia Intelligence’s whitepaper, “Hidden Costs and the 3 Buckets of Revenue Leakage- The Anatomy of Mobile Content Commerce" is free for download.

 

This whitepaper is based on MultiMedia Intelligence's research report "Mobile Content Enablement Platforms: Mobile 2.0 and Advertising Join the Party".

 

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