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Whitepaper: A Profile of the Internet-Connected Living Room Consumer Print E-mail

Internet-connected consumer electronics devices are critical in establishing Internet-based digital media business models that promise to transform traditional TV and DVD markets. This whitepaper profiles the target consumer for internet-connected TV devices.


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The age of Internet video and music is here. However, nearly all Internet media is still the domain of PCs. Some consumer segments, such as youth and early adopters, see the PC as an acceptable platform for media consumption. However, a much broader market becomes available when Internet video and music can reach the entertainment-centric platforms of TVs, DVD players, set top boxes, video game consoles and audio equipment.

A variety of companies are positioning for a leading position providing either the equipment or the digital content services in the connected living room. Targeting specific consumer household characteristics is a key success factor among companies competing for a position in the Internet-connected digital living room. This whitepaper profiles the target consumer for internet-connected TV devices. In addition, it provides a profile of current computing-centric home networking households as well as internet video consumers. MultiMedia Intelligence’s whitepaper, “Preparing for the Internet Video Revolution: A Profile of the Internet-Connected Living Room Consumer" is free for download.

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This whitepaper is based on MultiMedia Intelligence's research report "The Connected Home: Identifying the Target Consumer for Internet-Connected TV Devices".

 

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