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P2P: Content’s “Bad Boy”; Tomorrow’s Distribution Channel

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Report #: MMI080401MM

Published Date: November 2008
Pages:  43                                                  
Author: Rick Sizemore
Phone: 480-308-0901 or 480-213-4151
Email: Rick@MultiMediaIntelligence.com

 

Abstract PDF: Abstract & ToC

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P2P data currently represents 44.0% of all consumer traffic over the Internet and 33.6% in North America.  Much of this data is audio and video files (over 70%).  With this growing demand for bandwidth a shift from “all-you-can-eat” to broadband caps and traffic shaping has started to gain momentum in an effort to slow this incoming “flood.”   

What do these trends mean?  Is P2P more than simple file sharing?  Will we monetize this traffic flow and if so how?  All of these questions and more are critical to not only the P2P markets but all players within the value chain for online content.  And while many uncertainties exist, such as how to address piracy, what is certain is the rising demand for online content.  And with each progressive step we take within the online content sphere, providing higher quality video for example, the need to find efficiencies within the distribution channels will also grow in kind. 

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P2P, despite what some may perceive as having a tarnished image, represents a key building block towards a vibrant online future.  And as new technologies, such as P4P, gain acceptance and groups such as the Distributed Computing Industry Association (DCIA) bring respective parties together the future for P2P and digital content looks that much more promising.  

While MultiMedia Intelligence believes P2P has a key role to play in content’s future, all members within the value chain must be active participants in shaping the future for online content. 

"P2P Networking: Content’s “Bad Boy” Becomes Tomorrow’s Distribution Channel" analyzes the P2P market in terms of worldwide broadband penetration, consumer consumption of data, audio and video files and its associated revenue.  Forecasts are provided on an annual or per monthly average (e.g. PB/month) from 2006 through 2012. 

Forecasts include:
  • Worldwide and Regional Broadband Penetration
  • Worldwide Consumer Internet Data Volume
  • P2P Traffic as Measure by Quantity of Bits Transferred, by Content Type and by Number Monthly P2P Files
  • Media P2P Files by Content Type (audio and video), Monthly Data Volume by Content Type and Legal Media by Conten Type
  • “Value” of Purchased and Pirated Music Tracks, Short-Form P2P Video Content, Episodic P2P Video Content and Long-Form P2P Video Content
  • Apportioned US ISP CAPEX and OpEX Resulting from P2P

 Table of Contents

Executive Summary

Introduction & Methodology

Peer-to-Peer Networking (P2P)

Hybrid P2P Networking

CDN/pseudo CDN services with P2P

P4P

P2P caching

Market/Industry Assessment

Overview

Market Structure

Music and Movies

Music

Video

Broadband

P2P

Growth Enablers & Opportunities

Recommended actions to accelerate market

Growth Inhibitors & Threats

Market Sizing & Forecasts

Worldwide Broadband Forecast

Consumer Internet Usage

P2P

“Value” of Audio/Video Content Flowing over P2P Distribution Channels

Value of Music

Value of Video

CAPEX and OpEX Impacts of P2P

Sources

 
 

Tables and Figures

Figure 1.   Forecast for Monthly Data Volume by Content Type (2006 – 2012)

Figure 2.  Macro View of the Market..............................

Figure 3.  Tracing the Flow of Content...........................

Figure 4. Worldwide Household Broadband Penetration (2000 – 2012)

Figure 5.   Percent of Households with Broadband by Region (2000 – 2012)

Figure 6.  Worldwide Consumer Internet Data Volume (2006 – 2012)_

Figure 7.  Regional Share of Consumer Internet Data (2006 – 2012)_ 28

Figure 8.   Top 25 Best Selling DVDs on Amazon.co.uk (October 16, 2008)

Figure 9.   Regional Share of P2P Data as Measure by Quantity of Bits Transferred (2006 – 2012)

Figure 10.   Regional Share of P2P Data (2006 – 2012)

Figure 11.  P2P Data Volume by Content Type (2007)

Figure 12.  Worldwide Forecast of Monthly P2P Files (2006 – 2012)

Figure 13.  Share of the Number of AV P2P Files by Content Type (2006 – 2012) 

Figure 14.  Forecast for Monthly Data Volume by Content Type (2006 – 2012)

Figure 15.  Percent Share of Legal Content by Media File Type (2006 – 2012)

Figure 16.  “Value” of Downloadable Internet Music (Annual from 2006 – 2012)

Figure 17.  Purchased and Unaccounted for Music Tracks (2006 – 2012)

Figure 18.  “Value” of Short-Form P2P Video Content (Annual from 2006 – 2012)

Figure 19.  Revenue Generating and Unaccounted for Short-Form P2P Videos

Figure 20.  “Value” of Episodic P2P Video Content (Annual from 2006 – 2012) 

Figure 21.  Revenue Generating and Unaccounted for Episodic P2P Videos (Annual from 2006 – 2012) 

Figure 22.  “Value” of Long-Form P2P Video Content (Annual from 2006 – 2012)

Figure 23.  Revenue Generating and Unaccounted for Long-Form P2P Videos (Annual from 2006 – 2012)

Figure 24.  Apportioned US ISP CAPEX and OpEX for P2P




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