US Mobile Handset Market & Customer Segementation Print

SCOTTSDALE, Ariz. December 9, 2008—MultiMedia Intelligence projects that Motorola will remain the most successful mobile handset manufacturer in the US market in 2008, but that share is rapidly fading. According to recent research by MultiMedia Intelligence, Motorola is projected to provide 21% of all handsets consumed in the consumer market in the US. Samsung and LG are closing fast and promise to surpass Motorola in 2009. "The market share changes among the top mobile handset providers is noteworthy; however, it is not the story of the market," according to Rick Sizemore, Chief Strategy Officer with MultiMedia Intelligence. "The market share gains made by RIM and Apple are coming at the expense of the market incumbents and are affecting the way the entire market competes."

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